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How to Track if Google Analytics Is Blocked in Analytics

. Posted in: Data Quality
Tags: Google Analytics, Measurement Protocol

Ad blockers have been around for years - and I won’t go into a moral or ethical discussion about the use of them. But with Apple’s iOS9 update, content (or ad) blocking suddenly became much more mainstream. Now, the problem is that many ad blockers also block Google Analytics. Analytics software such as Google Analytics is there to help users - not monitor or track them per se. We use analytics data to improve and optimize our websites. Read more →

The Google Analytics Auditing Checklist

. Posted in: Data Quality
Tags: Google Analytics, Troubleshooting

Google Analytics auditing is the first thing I do, everytime I start working with a new client. It’s one of those things that need to be in order before I can do anything else. Because, if we can’t trust our data, we can’t trust any of our decisions or recommendations. So one of the most important tasks is simply to secure that data is being collected, and that it’s being collected correctly. Read more →

Visualise Google Analytics Revenue by Month and Day with Excel

. Posted in: Data Analysis
Tags: Data Visualisation, Excel, Google Analytics

I am constantly surprised annoyed about how short sighted many sales and marketing people are thinking about ecommerce and online performance. In many organisations, it’s not that big a surprise. People in sales and marketing are very often measured by short term goals. So they are naturally using their weekly or monthly sales reports. But once in a while, it can be a real eye-opener to take a step back and look at the bigger picture. Read more →

Track Browser Viewport in Google Analytics With GTM

. Posted in: Data Collection
Tags: Custom Reports, Google Analytics, Google Tag Manager

I often setup accurate browser viewport tracking in Google Analytics. Actually, I more or less stopped using the native Screen Resolution dimension in Google Analytics years ago, and I think it has become even less useful after it became possible to view the device category (mobile, tablet or desktop) of a user. The main reason is that the dimension really does not provide a good actionable insight when deciding how to layout and design a web page, and what I would really like to know is to see the user’s actual viewport; i. Read more →